About Us

We are a family owned, full-service jewelry store located in Town Center Plaza East Windsor,  NJ. Managed by a highly qualified jeweler, we offer expert diamond setting, appraisals and a watch repair center on the premise. Our mission is complete satisfaction to our valued customers. We are proud supporters of our local community and are committed to supporting local schools and charities.

Our story began in 1998. After being an integral part of the growth of our family jewelry business in other locations, we expanded into Mercer County, NJ. We specialize in selling diamond engagement rings, wedding rings, earrings, bracelets, necklaces, and fine jewelry that you will treasure for a lifetime. Our customer service is impeccable and we aim to earn your trust.  

We offer a variety of customer jewelry services including engraving and custom rings. We also provide jewelry appraisals which are accepted by all insurance companies. We are leading gold buyers in the area, and those who would like to sell gold are welcome to bring in any pieces they would like to sell including gold coins, gold bars, and gold jewelry. Come in and visit Ken and Lisa who have a combination of over 35 years in the industry. We would be very honored to be your family jeweler.